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You can buy a single item without creating an account. The download link and licence certificate go to the email you enter and stay valid. If you later create an account with that email, the purchase appears under Downloads automatically.

Lead with a preview that shows the item in use. List every file format and app version under 'What's inside'. Write the description for a buyer skimming on a phone: what it is, what it's for, what they need to open it.

Dashboard → Promotions → New discount. Choose a percentage, the items it applies to and an end date. Discounts show as a strike-through price on the listing and in search. You can run one discount per item at a time.

Discounts don't affect the subscription pool, only one-off prices. A code-based discount is private until you share the code; a listing discount is public. Stacking a code on a listing discount is not allowed.